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Have you ever rushed head first into a project at break neck speed, only to realise too late that you have made a wrong decision or are heading in a wrong direction? It has happened to us all.

If you ask the experts for small business marketing strategies that work, the universal answer that you will get is that to be successful, you must have a plan. i.e Decide what it is you want from the outset. A decision is not a fleeting though in your mind. It requires clarity, focus, direction meaning and substance.

So, lets begin

You have an idea for a business and you want to put it into practice. You have completed your marketing research and have identified that there is a niche or market place for your goods.

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